2017 PACIFIC PADDLE GAMES PRESENTED BY SALT LIFE EXPANDS EXHIBITION AREA WITH FITNESS ZONE, DEMO ZONE AND MORE
The SUP Event will take place September 30 through October 1 in Dana Point, California
DANA POINT, Calif. – The 2017 Pacific Paddle Games presented by Salt Life will feature a $60,000 prize purse and expanded exhibition area, offering a variety of options for paddlers, as well as spectators and the general public. New for 2017, the PPG Fitness Zone will offer free yoga and exercise classes as well as exhibitions from the top fitness, yoga and dietary supplement brands. The PPG Demo Zone will be the largest hard goods demo in the sport with everything from the hottest boards to the newest paddles, connecting brands to paddlers of all skill levels. SUP paddle clinics for all experience levels will also be offered.
In addition to the competition action, PPG Fitness Zone and PPG Demo Zone, the exhibition area will host food vendors and a beer garden on the beach complete with live music for attendees to enjoy the sights and sounds of Doheny State Beach. The 2017 Pacific Paddle Games will take place September 30 through October 1at Doheny State Beach in Dana Point, California. For more information, visit www.ppg.supthemag.com.
Several Salt Life team members will compete, including Connor Baxter, April Zilg, Emmy Merrill and Colin McPhillips. “This year, we are taking the Pacific Paddle Games to a new level,” said Salt Life President Jeff Stillwell. “Not only are we hosting the top athletes in the sport and offering an unprecedented prize purse, but we are also creating an experience that can be enjoyed by paddlers of all ages and levels as well as the Dana Point community. We are excited to support the SUP community and continue the Pacific Paddle Games for years to come.”
Registration is now open at http://ppg.supthemag.com/
Follow @supthemag and stay tuned to www.ppg.supthemag.com for more information and updates. #PPG2017
Thanks to event co-sponsors Nexen Tire, Croakies, California State Parks, Chronic Tacos, Maui Jim and Victory KoreDry.
About Salt Life:
Salt Life is an authentic, aspirational and lifestyle brand that embraces those who love the ocean and everything associated with living the “Salt Life”. Founded in 2003 by four avid watermen from Jacksonville Beach, Florida, the Salt Life brand has widespread appeal with ocean enthusiasts worldwide. From fishing, diving and surfing, to beach fun and sun-soaked relaxation, the Salt Life brand says, “I live the Salt Life”. From its first merchandise offerings in 2006, Salt Life has grown to more than $30 million in annual sales, with distribution in surf shops, specialty stores, department stores and sporting goods retailers.
Salt Life, LLC is operated as an operating subsidiary of Delta Apparel, Inc., where it has been managed since 2011. The flagship Salt Life retail store, which opened in Jacksonville Beach, Florida in 2012, serves as a vision for retail customers to see product placements they can utilize in their stores and across multiple platforms. Salt Life’s corporate office is located in Columbus, GA and their distribution center was recently relocated to Fayetteville, NC. Numerous professional athletes and sportsmen have an alliance with the brand in cross-marketing partnerships. (http://www.saltlife.com/
About SUP magazine:
SUP magazine is part of The Enthusiast Network (TEN) and is the leading multi-media publication in the standup paddling world. With a progressive and approachable style, SUP strives to get readers out on the water, no matter what type of paddler they are. By blending engaging print and destination features, gear coverage and in-depth instructional pieces with in-house video and event coverage on SUPthemag.com, as well as executing the biggest events in the sport, SUP magazine gives readers the most comprehensive view of the sport in the industry, all while getting them out paddling. For more information, please visit SUPthemag.com.
About TEN: The Enthusiast Network:
TEN: The Enthusiast Network is the world’s premier transmedia network of enthusiast brands, such as MOTOR TREND, AUTOMOBILE, HOT ROD, SURFER, TRANSWORLD SKATEBOARDING, and GRINDTV. With more than 60 websites, 50 publications, 50 annual events, the Motor Trend OnDemand subscription video-on-demand service, as well as the world’s largest automotive and action/adventure sports media platforms, TEN inspires enthusiasts to pursue their passions. For more information, visit enthusiastnetwork.com.
SUP magazine is pleased to announce the 2017 Pacific Paddle Games has officially been designated as a Deep Blue Event by Sustainable Surf for leading industry in sustainability practices.